Tribeca in the Market
In April, new-car sales of the Tribeca totaled a lackluster 241 units. Sales numbers aren't always an indication of a good or bad product, but in this case, it seems seven-seat crossover shoppers are buying elsewhere.
The Honda Pilot sells around 8,000 a month, and even the more niche, sporty Mazda CX-9 crossover sells around 2,800 units. To be competitive, Subaru needs to give the Tribeca some serious attention. Given its smaller size, its entry-level price doesn't give it much of an advantage over the competition, and there are also some very good products competing from within Subaru — including the Outback, which sold 9,400 units in April.
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