Impreza in the Market

The improved Impreza stands to steal buyers away from brands that have taken their eyes off the ball. Its interior quality has jumped, right when some class leaders have foolishly allowed their interiors and feature sets to decay. By upping the mileage, Subaru has addressed one of the shortcomings of having standard all-wheel drive, but the Impreza doesn't improve much on the pricing. Say what you will of the dumbed-down Volkswagen Jetta; at least it came with a price decrease.

To truly excel in the compact-car market, the Impreza needs to convince buyers that the all-wheel drive for which they'll pay a premium has advantages beyond foul-weather traction. While all-wheel drive can provide this advantage in sporty cars, I fear the 2012's body roll and modest power keep it from doing so.

    See also:

    Corrosion protection
    Your SUBARU has been designed and built to resist corrosion. Special materials and protective finishes have been used on most parts of the vehicle to help maintain fine appearance, strength, and r ...

    Passenger’s frontal airbag ON and OFF indicators
    Refer to “Front passenger’s frontal airbag ON and OFF indicators”. ...

    On the Road
    Today's four-cylinder family cars are hardly the dogs they used to be (my point of reference being the mid-90s Accord I drove in high school — a car that won me few stoplight-revving contests and ...