Impreza in the Market

There's no question the Impreza 2.5GT hatchback is good at what it does: It's a fun-to-drive car that also offers a lot of utility in a small package. What's less appealing is its $27,495 starting price, which is $2,000 more than the new Impreza WRX hatchback with its turbocharged four-cylinder that makes 41 more horsepower than the 2.5GT's engine. The 2.5GT does come with more standard features, like a six-CD changer, heated front seats and a power moonroof, but you clearly pay for them.

Subaru offers a range of Imprezas, though, and value-oriented shoppers will gravitate toward base 2.5i hatchbacks that start at $17,995. That model doesn't offer the turbocharged power of the higher trims, but it does include all the safety features and many of the convenience features.

At the same time, performance-hatchback enthusiasts seem likely to make a beeline for the more powerful WRX. With both of these models geared toward specific customers, the Impreza 2.5GT Ч despite all its strengths Ч could get passed over because of its high price.

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