Impreza in the Market

There's no question the Impreza 2.5GT hatchback is good at what it does: It's a fun-to-drive car that also offers a lot of utility in a small package. What's less appealing is its $27,495 starting price, which is $2,000 more than the new Impreza WRX hatchback with its turbocharged four-cylinder that makes 41 more horsepower than the 2.5GT's engine. The 2.5GT does come with more standard features, like a six-CD changer, heated front seats and a power moonroof, but you clearly pay for them.

Subaru offers a range of Imprezas, though, and value-oriented shoppers will gravitate toward base 2.5i hatchbacks that start at $17,995. That model doesn't offer the turbocharged power of the higher trims, but it does include all the safety features and many of the convenience features.

At the same time, performance-hatchback enthusiasts seem likely to make a beeline for the more powerful WRX. With both of these models geared toward specific customers, the Impreza 2.5GT despite all its strengths could get passed over because of its high price.

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