Tribeca in the Market

In April, new-car sales of the Tribeca totaled a lackluster 241 units. Sales numbers aren't always an indication of a good or bad product, but in this case, it seems seven-seat crossover shoppers are buying elsewhere.

The Honda Pilot sells around 8,000 a month, and even the more niche, sporty Mazda CX-9 crossover sells around 2,800 units. To be competitive, Subaru needs to give the Tribeca some serious attention. Given its smaller size, its entry-level price doesn't give it much of an advantage over the competition, and there are also some very good products competing from within Subaru including the Outback, which sold 9,400 units in April.

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