The all new Subaru Impreza conveys a bolder, more confident design that emphasises its sporty roots and standard All-Wheel Drive system. In profile, the 2012 Impreza draws focus to its wheels with powerful arches, a theme that debuted on the 2010 Subaru Legacy.

From the front, the Subaru badge centres the new hexagonal grille, a keystone of all new Subaru designs. The new Impreza sports characteristic Subaru hawk-eye headlights and a range of new 15-inch wheel cover and 16- and 17-inch alloy wheel designs.

Numerous design elements combine to give the Subaru Impreza a sportier exterior stance while also offering the driver and passengers a more commanding view of the road. The windscreen is more raked than in the previous model, with the bottom of the A-pillar moved 7.9 inches forward. This allows for a front door opening that is nearly five inches longer for easier entry/exit, abetted by lower doorsills. Rear doors are also larger on both 4 and 5-door body styles.

Driver visibility has been greatly improved through the use of thinner A-pillars and partitioned front door side glass. Where the door trim meets the window has also been lowered, helping visibility further. The instrument panel is lower and flatter than the outgoing model to give a wider field of view and a feeling of greater spaciousness. New exterior wing mirrors have greater surface area to enhance visibility while relocating them from the A-pillars to the doors contributes to improved sight lines.